As the company marks it’s 25 years in the business this year, a new visual identity was unveiled – the company’s new logo. The logo represents the company’s services in forms of shapes. The Letter K for “KEL” (Kawatetsu Engineering Co. Ltd.) and the negative space P for “Phil”-Philippines. The geometrical shapes represent the Architecture, Civil Infrastructures and the scope of service.
To create the new brand, the company partnered with D52 Graphic Design to work on new visual identity which aimed at creating a brand with a bolder, fresher and more modern approach. The new logo is simple, impactful, scalable and relevant which reflects the company’s vision and core values. This change shows that the company is evolving and changing to keep up with the modern world.